The heatwaves are literally on in the ongoing battle between Google and Microsoft. While Google showed a sneak preview of its nextgen (would be good if somebody cares about current gen) cool collaboration platform Wave , the bing site is still in a COMING-SOON state.
After yahoo's stupid mistake of over estimating its value, microsoft has relied upon its own and has developed a decision-engine rather than developing a search-engine. Strategically this is a plane shifter as google is hard to beat in its search algorithms and its hard to develop anything simpler looking than google, unless microsoft wants just to have a text box and in a blank page.
But this raises couple of interesting questions, who is the target audience of Bing and Wave? While the innovator gang in the web world loves and cares about the complex features that these products offer, the common man is still happy with a simpler interface. And obviously the features that Bing/Wave is going to have are not going to be rocket science and would be copied over the time across the sides and the game would be levelled again.
Probably steve jobs should come out of hibernation and guide the poor world towards a new paradigm shift. Mr Balmer, please keep perfecting the office suite , world loves it and is not going to orphan it soon and leave the search game to google.
